Digital marketing is the promotion of products or services using the internet and digital platforms like Google, social media, websites, and email to reach customers easily and effectively.

SCOPE OF DIGITIAL MARKETING
The scope of digital marketing is vast and continuously expanding as businesses increasingly depend on online platforms to reach their customers. It includes areas such as SEO, social media marketing, online advertising, content creation, email marketing, and data analytics.
TECHNIQUES OF DIGITAL MARKETING
Search Engine Optimisation
There are two types of SEO.
2)OFF PAGE SEO